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Le préservatif. Parlez-en comme vous voulez mais parlez-en

by Thierry Martin

Aids prevention campagne for Belgium/french part.
This campaign approaches the question of the dialogue around the condom and aims at taking the drama out of the fact of speaking about it to his(her) partner. This track(runway) is strongly estimated(appreciated) because she proposes an attempt of solution to try to raise brakes bound(connected) to the use of the préservatif/dédramatiser the fact of speaking about it (and thus to use him(it)). She(it) advances

Year
2009
  • Western Europe
  • Prevention
  • Youth

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