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What to do first? A communication strategy made clear in twenty minutes
Year: 
2006
Languages:
 English

What to do first? A communication strategy made clear in twenty minutes

by
Boris Cruyssaert - Sensoa

Although working out a mass media campaign seems urgent because of the importance of the topic you want to address and because there can be a lot of pressure from government and/or public opinion to have a certain outcome, a campaign will reveal internal shortcomings predominantly if you don't have a communication strategy first.

  • NGOs
  • Global
  • Media

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