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Year: 
2006
Languages:
 English

Love Life Stop AIDS

by
Swiss AIDS Federation and Swiss Federal Office of Public Health

The campaign shows naked individuals practicing sports such as fencing, ice hockey or motorcycling. Nakedness illustrates the vulnerability of the body while underscoring the claim ?No action without protection?. The Swiss Federal Office of Public Health presents its highly visual outdoor campaign and TV commercials to playfully raise the awareness of the general population for self-protection also in sexual activity.

Tags: General public, Western Europe, Media, Prevention

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