The Gay Cruise: Developing Theory- and Evidence-Based Internet HIV-Prevention
The gay cruise is an exciting and informative website about dating and safe sex for gay men in the Netherlands. It is a response to the growing number of men who have sex with men looking for bed partners on the internet. Cruisers who first enter the site can choose their own attractive purser, who will be their personal guide providing tailor-made advice. Intervention mapping has played an important role in the development of the website.