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An European Campaign - The Flying condom

An European Campaign - The Flying condom

Thierry Martin - Plate-forme Prevention Sida

Presentation held by Thierry Martin during the AIDS Action Europe seminar on working with the media. It describes a 3-years mass media campaign (1994-1996) organised by the Agence Prevention Sida in Belgium targeting young tourists at their holiday destination. The main message was condom promotion.

Tags: General public, NGOs, Tourists / travellers, Youth, WHO European region, Media, Prevention, Sexual education

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