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An European Campaign - The Flying condom

by Thierry Martin - Plate-forme Prevention Sida

Presentation held by Thierry Martin during the AIDS Action Europe seminar on working with the media. It describes a 3-years mass media campaign (1994-1996) organised by the Agence Prevention Sida in Belgium targeting young tourists at their holiday destination. The main message was condom promotion.

  • WHO European region
  • Sexual education
  • Prevention
  • Media
  • Tourists / travellers
  • NGOs
  • General public
  • Youth

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