HIV-Online prevention for men having sex with men

This is the presentation of HIV prevention campaign launched by Die AIDS-Hilfen Austria

This HIV prevention campaign is focused on the smartphone behavour of the target group. It  addresses MSM with an increased risk of infection who hardly use the services of the Austrian HIV-NGOs. The target group is reached virtually and informed about prevention, testing and counselling services of the regional Aids Hilfe organisation. Queer pages are used as communication channels, therefore the text is shaped very „direct“. The subjects of the campaign are adjusted to the user behaviour. („User Tracking“).