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Interest Groups

What to do first? A communication strategy made clear in twenty minutes

by Boris Cruyssaert - Sensoa
Although working out a mass media campaign seems urgent because of the importance of the topic you want to address and because there can be a lot of pressure from government and/or public opinion to have a certain outcome, a campaign will reveal internal shortcomings predominantly if you don't have a communication strategy first.
Global NGOs Media

The Gay Cruise: Developing Theory- and Evidence-Based Internet HIV-Prevention

by Gerjo Kok, Paul Harterink, Pjer Vriens,
The gay cruise is an exciting and informative website about dating and safe sex for gay men in the Netherlands. It is a response to the growing number of men who have sex with men looking for bed partners on the internet. Cruisers who first enter the site can choose their own attractive purser, who will be their personal guide providing tailor-made advice. Intervention mapping has played an…
Western Europe Gay men and other MSM, LGBTI, Men having sex with men (MSM) Prevention, Sexual education

Report Working with the Media Seminar

by AIDS Action Europe
From September 21st to 23rd 2006 Sensoa hosted the first best practice seminar of AIDS Action Europe on Working with the Media. This report contains the results of the discussions that took place during this seminar and many of the background documents that were provided. It is the result of a very constructive and inspired meeting of a very diverse but universally enthusiastic group of NGO…
Global NGOs Media

Love Life Stop AIDS

by Swiss AIDS Federation and Swiss Federal Office of Public Health
The campaign shows naked individuals practicing sports such as fencing, ice hockey or motorcycling. Nakedness illustrates the vulnerability of the body while underscoring the claim ?No action without protection?. The Swiss Federal Office of Public Health presents its highly visual outdoor campaign and TV commercials to playfully raise the awareness of the general population for self-protection…
Western Europe General public Media, Prevention

Intervention Mapping: Developing Theory- and Evidence-Based Prevention Programs

by Gerjo Kok
Presentation by Gerjo Kok (Maastricht University) about Intervention Mapping as a planning tool in health promotion programs. The presentation was given during AIDS Action Europe's best practice seminar on Monitoring & Evaluation.
Global NGOs Monitoring and Evaluation

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