During the AIDS Action Europe seminar on working with the media, Lara Garrido - Herrero presented the EPHA's publication 'Working with the media'. The aim of the guide is to help NGOs and other health communicators become more active and effective in their relations with the media. The presentation highlights the ten ethical guidelines for health communicators as described in the guide.
During the AIDS Action Europe seminar on working with the media (September 2006), a fieldtrip was organised to one of the top 3 creative advertising agencies in Belgium. LDV United hosted a session on positioning your organisation in the media.
Presentation held by Thierry Martin during the AIDS Action Europe seminar on working with the media. It describes a 3-years mass media campaign (1994-1996) organised by the Agence Prevention Sida in Belgium targeting young tourists at their holiday destination. The main message was condom promotion.
Although working out a mass media campaign seems urgent because of the importance of the topic you want to address and because there can be a lot of pressure from government and/or public opinion to have a certain outcome, a campaign will reveal internal shortcomings predominantly if you don't have a communication strategy first.
The gay cruise is an exciting and informative website about dating and safe sex for gay men in the Netherlands. It is a response to the growing number of men who have sex with men looking for bed partners on the internet. Cruisers who first enter the site can choose their own attractive purser, who will be their personal guide providing tailor-made advice. Intervention mapping has played an…
From September 21st to 23rd 2006 Sensoa hosted the first best practice seminar of AIDS Action Europe on Working with the Media. This report contains the results of the discussions that took place during this seminar and many of the background documents that were provided. It is the result of a very constructive and inspired meeting of a very diverse but universally enthusiastic group of NGO…
The campaign shows naked individuals practicing sports such as fencing, ice hockey or motorcycling. Nakedness illustrates the vulnerability of the body while underscoring the claim ?No action without protection?. The Swiss Federal Office of Public Health presents its highly visual outdoor campaign and TV commercials to playfully raise the awareness of the general population for self-protection…
Presentation by Gerjo Kok (Maastricht University) about Intervention Mapping as a planning tool in health promotion programs. The presentation was given during AIDS Action Europe's best practice seminar on Monitoring & Evaluation.